Sustainability speeds ahead with latest Firestone Firehawk tire

NASHVILLE- -Bridgestone Americas Inc’s pursuit of more sustainable is picking

up speed with the Firestone Firehawk race tires designed for this year’s runningof the Indianapolis 500.

This year, the Nashille-based tire maker will produce more than 5,000 FirestoneFirehawk IndyCar racing tires that incorporate two monomers-bio-styrene and butadiene- sourced from waste residue of palm oil processing. Both have beencertified by the International Sustainability and Carbon Certification (ISCC) forsupply chain transparency and traceability.

As much as this marks another step forward in Bridgestone’s sustainabilityjourney, the incorporation of the two monomers alows Bridgestone to provethat achieving greater sustainability woAs much as this marks another step forward in Bridgestone’s sustainabilityjourney, the incorporation of the two monomers alows Bridgestone to provethat achieving greater sustainability won’t come at the expense of performance.n’t come at the expense of performance.

“The demands of racing also offer the ultimate challenge for our innovation,”Cara Krstolic, Bridgestone Americas’ executive director of race tire engineeringand production, said in a news release. “In proving the same premiumperformance can be delivered at this level through more sustainable materialsand technologies, we can work to extend these efforts beyond motorsports intosolutions being designed for the future of mobility.”